The problem
Broken tracking is the most expensive problem nobody sees.
Pixels that fire twice, purchases with no value, booking widgets that send visitors to another domain, cookie banners that block everything.
How we do it
Set up, then prove it works.
- Audit what existsWe check every pixel, tag and event already on your site, and what each ad platform is actually receiving.
- Map the real actionsBookings, donations, purchases, calls and enquiries.
- Browser and serverPixel plus Conversions API, with shared event IDs so nothing is counted twice.
- Test with real transactionsA small real test booking or donation, checked in each platform, before anything is called finished.
- Keep it honestThank-you pages kept out of search results, and duplicate or test events removed, so reports match what’s in your bank.
What’s included
Measurement you can rely on.
- Meta Pixel and Conversions API
- Server-side tagging
- Google Ads conversions and call tracking
- Google Analytics 4 setup and linking
- Google Tag Manager setup
- Deduplication with shared event IDs
Questions
Questions people ask first.
Do I need my developer?
Usually not.
Will this slow my site down?
No.
What about cookie consent?
We set tracking up to respect consent, and explain what that means for the numbers you see.
Next step
Book a free audit call.
Tell us your goal. We’ll tell you what we’d fix first, free.