The problem
Most Google Ads budgets leak in places nobody checks.
Broad keywords, search partner sites and display placements quietly eat budget on people who were never going to buy.
How we do it
Tight targeting, honest tracking.
- Keyword researchPhrase-match keywords that show buying intent, with a long list of negatives so you never pay for jobs, recipes or competitors you don’t want.
- Local targetingA radius around your business, schedules that match when you can take customers, and clashing place names excluded.
- Ads that land on the actionHeadlines that state what makes you different with facts you can prove, and links that go straight to booking or enquiry pages.
- Conversion trackingBookings, calls from ads and enquiries recorded as real conversions with real values, so Google optimises for customers, not clicks.
- Smarter bidding when readyWe start on controlled bidding, then move to conversion-based bidding once there is enough data to trust it.
What’s included
A Google Ads account that pays its way.
- Account setup or audit
- Search campaigns with phrase-match keywords
- Negative keyword lists
- Location and schedule targeting
- Conversion and call tracking
- Google Analytics 4 and Business Profile linking
Questions
Questions people ask first.
Do you use Performance Max or Display?
Not by default.
I already rank on Google. Why pay for ads?
Ads let you appear for the searches you don’t rank for yet, and at the times you want more customers.
Who pays Google?
You do, directly, on your own card.
Next step
Book a free audit call.
Tell us your goal. We’ll tell you what we’d fix first, free.