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Dining room at Holy Smokes BBQ Restaurants & food Holy Smokes BBQ Google ads · Meta ads · Local SEO £3.77per booking on the best keyword View results ↓ Your brand next Charities, events, restaurants and growing brands. Tell us your goal and we’ll show you what we’d fix first. Book a free audit call →
Holy Smokes BBQ logo
Restaurants & food

Holy Smokes BBQ

Halal smokehouse group · Birmingham, Bradford, Lakeside

  • Google Search ads
  • Facebook & Instagram ads
  • Local SEO
  • Tracking & reporting
  • Fixed tracking first, so every real table booking is recorded by Meta and Google.
  • Google Search ads around the Birmingham branch, judged on real bookings, not clicks.
  • Facebook and Instagram booking campaigns for the Birmingham branch.
  • Google Business Profiles looked after: weekly posts and review replies.
Smoked beef rib with pickles and chillies
What we put in front of the right people.
Pulled beef sandwich on toasted brioche
Cheeseburger held out by a Holy Smokes chef
Busy dining room at Holy Smokes BBQ

Birmingham · Google Search ads, first two weeks

£216total ad spend
153direction requests
£26.28per tracked booking (week two)
£3.77per booking on the best keyword

Birmingham · Google Business Profile, last 30 days

21,322 people viewed the profile

Local SEO across the other branches

Lakeside · Business Profile optimised, September 2026

01,528

website clicks in September, up from zero

Interactions up 24% on August. 4.9★, 800+ reviews.

Bradford · since opening, May to September 2026

31,060profile views
3,938direction requests
1,710calls from the profile
2,179times shown for the search “restaurants”

4.9★ from 790 reviews.

Source: Holy Smokes’ Google Ads and Business Profile dashboards, May–Sep 2026. Profile figures include non-ad visits.